Tips for Selling Your Home in Winter

Tips for Selling Your Home in Winter

There’s no denying it–the real estate market peaks in the spring and summer months. However, no matter the weather outside, home buying and selling remains an all-season activity. If you find yourself needing to put your home on the market during the winter months, here are some tips for staging during the cold, snowy winter.

Make Cozy Work for You

When the weather outside is frightful, draw attention to your home’s coziness with textured throws, soft rugs, and plush pillows. Stage your dining table for a cozy dinner-for-two, or arrange a spa treatment in your bathroom with a tray of soaps, candles, and lotions. Show potential buyers just how cozy this home can be.

Light It Up

Don’t let the dark and dreary days of winter dim your home’s shine! Even though the nights are longer and the days are grayer, you can step up your lighting game to showcase your home as a warm and inviting place. Consider adding path lighting to your entry outside, and use spotlights to highlight your home’s exterior. A well-lit interior will feel brighter and more spacious as well.

Photos Matter

We know that more than 9 out of 10 buyers use the internet in their home search, which makes the online photos of your home even more important! Use well-lit, high quality photos to show off your home’s best qualities, and include photos in all seasons if possible.

Go Subtle on the Seasonal

Whatever the closest holiday, go easy on the decor. No need for a gaudy winter wonderland or a Valentine’s Day heart explosion. Simple and subtle touches can make your home feel celebratory, without going overboard. Potential buyers will want to imagine your home in all seasons, so make it easy for them.

Ditch the Drafts

If your guests feel chilly during their walk-through, they may question the home’s heating system, windows, or condition. Make sure any leaky windows are caulked and repaired, and use weather stripping where needed. Set your furnace to a reasonable but warm temperature, such as 68-70 degrees. Turn on your electric fireplace, if you have one, and your potential buyers will feel welcomed by the warmth and comfort.

Mind the Snow

In addition to keeping the driveway and main entrance cleared of snow and ice, it’s also in your best interest to clear off any patios, decks, and porches. Why? To avoid any slips and falls, of course, but also to encourage potential buyers to envision themselves using these spaces. It may not be the time of year for a backyard bash, but showing off those selling points are important all year round.

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