Why Curb Appeal (and Web Appeal) Matters

Curb and Web Appeal

"According to the National Association of Realtors, 63 percent of home buyers will drop by after viewing a home they like online. What will they see? The home's exterior – including the front entry, yard, driveway, sidewalk -- should serve as a snapshot of what's to come when potential buyers enter your home." (HGTV)

Curb Appeal

When it comes to house hunting, first impressions are everything! The lawn, roof, porch, and siding of a home are what potential buyers see first. If they don't like what they see, they're unlikely to attend open houses or pursue that home in any way. If you can't see anything glaringly wrong when looking at your house's exterior, get a second opinion. Ask a family member or friend to help you identify anything that may turn house hunters off.

Curb appeal tells potential buyers a lot more than what meets the eye. It tells them how the house was maintained. If they see the roof is falling apart, they may wonder what else is wrong that can't be seen.

How to Improve Curb Appeal

  • Paint Your Front Door, Trim, Shutters, and Mailbox
  • Open Up Blinds or Curtains
  • Pressure-Wash Your Sidewalk and Siding
  • Improve Landscape by Laying Fresh Mulch and Fertilizing and Watering Your Lawn
  • Add Some Planters for Color

Web Appeal

Curb appeal has always been important, but today, buyers have the leisure of simply logging online to view homes for sale. They may not even pursue the opportunity to do a drive by (unless they’re really interested). Instead, the first impression is often from photos on an internet listing. With limited time and countless listings to scroll through, buyers will quickly move on if photos don’t reflect well on a property.

How to Improve Web Appeal

  • Take Photos on Overcast Days
  • Clean, De-clutter, and Organize
  • Include Photos - LOTS of Photos!
  • Create an Inticing Description

Are you unsure of where to begin improving your curb appeal? Jessica and Sarah are ready to help you sell your home! Contact us today for all your real estate needs!